What will the the answer be from content creators? This is the way I see it. Boxee is amazingly cool. It brings a social aspect to something we typically only share with others in the same room. Now, if you can share and interact with a "social network" around the tv shows you are watching, how interactive can it get? Can you start chatting with people live over the show? interact with others in the area or limit yourself to a personal group? So many people have the "survivor parties" (and I use that term loosly) how about doing it while 2000 miles away?
What do you think the answer from the networks will be, you know.. the ones who create content? Hulu has already shown it's true colors. While starting out with the concept of sharing and embedding, they have clearly started to block access where it isn't comfortable for them. The first place they did that? Oh yeah.. Boxee.
Here is the problem. Boxee is going to bring eyeballs. Advertisers want eyeballs. Hulu (unless they launch their own box) is only on computers. Families are not coming in droves to watch Hulu. It is a niche market. Boxee has the potential to hit mainstream with a good distribution channel and a wide variety of content. If I was a cable provider these days, I'd be figuring out how to address the Boxee market. Cutting content deals, bringing social to my own DVRs.. something.. anything .. Boxee could crush your revenues.
So.. will Boxee's success also be it's demise? Will people continue to block content as a potential threat to other revenue streams? Or will people wake up and cut the right content deals and realize that eyeballs bring advertisers. Advertisers within a social network can provide and receive more value than a Nielson box could EVER do. Heck, sign in to Boxee with Facebook connect..see what data you can derive.
I read a quote somewhere once.. (Thomas Baekdal?)..
"If you are using technology to protect old revenue streams, you are doing it wrong."
This is exactly the trap Hulu fell in to. Hopefully others wake up and see the potential.. it is coming, and Boxee is ahead of others in this game, Let's see what the next year brings. I bet massive content deals for video, great streaming audio deals and a large 1st year penetration of Boxee. (at least in my house)
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Published by jeff in: General
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